Photograph by: Tom Naberhuis


Today we have various social media platforms just a few clicks away, and it seems that the boundary between social media and music may be starting to combine forces to crack down on copyright.

Facebook seems to be exploring a venture into the music business, hiring Tamara Hrivnak, one of the main music directors and lawyers for YouTube and Google Play.

Hrivnak confirmed her new role with Facebook on the site, saying she was going to work on "deepening Facebook's relationship with the music industry".

She added: "Facebook is all about making the world more open and connected and music can play an important role".

But is this move really necessary?

Over the past few years music videos have become more and more popular on the site despite some of them not being licensed, and it looks like Hrivnak's new role will incorporate managing this issue.

Since late last year Facebook has been building a content ID system to take down music that is copyrighted, and now it seems that soon the plan will be finally coming into full action.

According to Billboard, CEO of the National Music Publishers Association David Israelite criticised the site for hosting videos with music that was copyrighted without obtaining a license or paying the creators.

Who knows exactly how this move will shape music content on Facebook, but there is no doubt that music labels, managers and artists themselves will be keeping a close eye on the progress.